This season, French Connection invites you to play with a serious spectrum of shapes. Signalling a fresh view of dressing, the latest collection shifts unity, utility and geometry into focus. A bounty of new awaits.
Because femininity should never be formulaic and a grown-up wardrobe should never be boring.
The new SS17 campaign, shot by female photographer Lena C. Emery, features three emerging models and a collection that lets design-led pieces take centre stage. This is an agenda-setting portfolio that favours premium fabrics and a seasonless approach. But when it comes to no-nonsense separates and the much-coveted mantra of minimalism, there’s more than meets the eye.
Select a modern work of art that will stay in your wardrobe forever.